I’m Nishaka Avindya, an SEO Specialist based in Sri Lanka. I work across technical SEO, on-page optimization, off-page link acquisition, and search visibility in AI answer engines — and I build SEO automation tools in Google Apps Script.
I’ve worked in search since 2024, and I’m currently Search Engine Optimization Specialist at Trident Media Works.
Technical SEO. Finding and fixing the crawl, indexing, and rendering issues that stop pages from being discovered or served. Site architecture, Core Web Vitals, and page speed, coordinated with dev teams.
On-page SEO. Meta titles and descriptions, heading structure, URL design, internal linking, and structured data — optimized for traditional search engines, AI-powered search surfaces, and human readers at the same time.
Off-page SEO and link acquisition. Backlink profile analysis, disavowing harmful links, prospecting, and outreach.
Keyword research and content SEO. Keyword research, SERP analysis, competitor research, content audits, and search intent mapping.
Entity and AI search visibility. Auditing how brands are described and cited across Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Perplexity, Grok, and Claude — then closing the gap against competitors.
I build SEO tooling in Google Apps Script so that repetitive audits and reporting run themselves rather than eating a day each month. Crawl data, entity monitoring, and keyword intent mapping all live in Google Sheets, scripted end to end.
Tools I work with: Google Search Console · Google Analytics · Semrush · Ahrefs · Screaming Frog SEO Spider · Google Apps Script · HTML & CSS
The Open University of Sri Lanka — Bachelor of Management Studies (Honours), Marketing Management. Nov 2019 – Nov 2025. Second Class Upper Honours.
IDM Nations Campus — Advanced Certificate in HR Management and Marketing Management. Sep 2018 – Mar 2019.
Alongside SEO, I’m expanding into paid media — Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads — with the goal of working across both organic and paid search. I’m studying for the Certificate in Practical Digital Marketing & AI at eMinds Academy Australia, running Aug 2026 to Dec 2026.