Service · AI search visibility
GEO / AEO Specialist in Sri Lanka
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the work of getting a brand cited and recommended in AI answers: Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot. I’m Nishaka Avindya, a GEO / AEO specialist in Sri Lanka, and I build this work on top of technical and entity SEO. I work remotely with clients in Sri Lanka and abroad.
What is GEO and AEO?
Classic SEO earns a link in a list of results. GEO and AEO earn a mention inside the answer itself.
When someone asks an AI engine a question, it usually splits that question into several smaller searches (called query fan-out), pulls passages from pages it can trust, and cites the clearest sources. GEO and AEO make your pages those sources: easy to find, easy to understand, and easy to quote.
A note on the term: on this site, AEO means Answer Engine Optimization. It has nothing to do with the customs Authorized Economic Operator programme.
GEO / AEO services
- AI visibility audit. I test the prompts that matter to your business across AI engines and record who gets cited instead of you, what is said about you, and which of your pages (if any) are used.
- Query fan-out mapping. I map the sub-questions AI engines generate from your main queries, then match each one to a page or section that should answer it.
- Entity SEO. A consistent name, description and set of profiles, backed by Organization or Person structured data, so engines know exactly who you are.
- Answer-ready content. Clear definitions, comparison tables, FAQs and quotable passages on the pages that matter.
- Citation monitoring. A recurring check of prompts, mentions and cited URLs, so you can see change over time instead of guessing.
How I test AI search
I test on myself first. My own name, site and profiles are an ongoing, public experiment in how search and AI engines build a picture of a person. The results, including what worked and what engines still get wrong, are in the personal entity case study.
GEO vs SEO: do you need both?
Yes. AI engines that search the web rely on pages that are already indexed, crawlable and trusted. GEO adds entity clarity and answer-ready content on top of that foundation. If the foundation needs work, start with SEO. If you serve a local area, local SEO covers how you appear in map results and “near me” answers.
Questions about GEO and AEO
What is the difference between GEO and AEO?
They overlap. AEO (Answer Engine Optimization) focuses on making content easy to lift as a direct answer. GEO (Generative Engine Optimization) is broader: it covers how AI engines describe and cite a brand across generated answers. In practice I work on both together.
Does AEO here mean Authorized Economic Operator?
No. On this site, AEO means Answer Engine Optimization, a search marketing discipline. It is unrelated to the customs Authorized Economic Operator programme.
Can you track whether ChatGPT mentions my brand?
Yes. I run a fixed set of prompts across ChatGPT, Gemini, Perplexity and Google's AI features on a schedule, and record whether your brand appears, how it is described and which URLs are cited.
How long does it take to appear in AI answers?
AI engines that search the web can pick up clear, well-indexed pages within weeks. What a model says from its training data changes far more slowly and can't be directly influenced, so the work focuses on being retrieved and cited from the live web.
Do I still need SEO if I do GEO?
Yes. AI engines that search the web lean on pages that are already indexed, crawlable and trusted. GEO builds on technical SEO rather than replacing it.
Other services
Find out how AI engines describe your brand
Tell me your brand and the questions your customers ask. I'll reply within two working days with how I'd approach it.